Maths Statistic Coursework Essay Example

Maths Statistic Coursework Essay I have been given the task of finding what affects the price of a used car, using a spreadsheet given to me displaying data on a hundred cars with data on about each car. The data on the cars were: (See Spreadsheet 1)Make Model Price When NewUsed Price Age ColourEngine Size Fuel Type MPGMileage Service OwnersLength of MOT Tax (Months left) Insurance GroupDoors (Amount) Style Central LockingSeats Gearbox Air ConditioningAirbagsImmediately from looking at those categories I omitted colour, fuel, service, doors, style, central locking, seats, gearbox, air conditioning and airbags. I omitted this data because it is of a low range of contains words, these would be hard to show on graphs and would show me little evidence of what affects a used car price.E.g. Colour: Cannot produce a scatter graph as it uses words.Seats: Has a range of 2-5 and would produce poor scatter graphs and would be hard to find a direct relationship on.Then from the remaining categories I picked age, insurance group , MPG, mileage and of course used price, as this is what I was investigating. It then dawned one me that I could use the depreciation price, the price when I took the used price away from the new, this perhaps could be a more accurate look at the data as some cars depreciate quicker than others. Looking further into that work I decided against it as it would take longer and time was of the essence, but this was perhaps an extension that could be added on at the end.Reasons Why* Age: Has a large range and would be interesting to see what sort of relationship there is* Insurance Group: Again a wide range.* MPG: Grouped data could be used on cumulative frequency graph and has quite a large range.* Mileage: Huge range and a definite effecter of used price but would be interesting to exactly how much.SampleI was given 100 cars but to investigate this would be very time consuming so I would have to bring that number down. In the end I chose to do a 40 car sample as it is a round number, l ower than 100 but still big enough to display a fair representation of the data supplied.Sampling MethodNow Ive decided how big I need my sample, I know have to decide how I will sample. There are two main methods random or stratified, eventually I want to try both but for now I will use a random sample. To do this I will use the random number function on my calculator.I press the random number button and a 3 decimal place number is displayed, I then picked the first 2 numbers and used this as my sampling method. If a number was repeated I ignored it and chose again.EG.Random produced number 0.311 so I chose car number 31Random produced number 0.981 so I chose car number 91Using this sampling method I chose my first group of cars. They ended up being numbers.1 2 4 5 7 8 15 16 17 18 21 22 24 26 27 31 32 35 37 38 44 51 53 63 65 67 68 70 71 73 76 77 83 86 91 95 96 97 98 98From these car numbers I made a table with all the data on the cars above thats I needed such as used price, MPG an d mileage. (See Spreadsheet 2)From this data I complied for scatter graphs on:* Age against used price* MPG against used price* Mileage against used price* Insurance group against used priceI used scatter graphs as they will display relationships between the data, which is why used price is in everyone. A scatter graph will also give me the ability to put a line of best fit in giving me the ability to predict future data.Predictions* For age I believe there will be a very strong negative correlation as the older the car gets the lower the price.* For MPG I believe there will be a weak positive correlation as the higher the MPG the higher the price but I believe it doesnt affect it that much.* For mileage I believe there will be a very strong negative correlation as the mileage increases the price will decrease.* For insurance group I believe there will be a weak negative correlation as the higher the insurance group the price will decrease but not by much.As you can see from my pred ictions I believe that mileage will affect used price the most while insurance group will affect it the least from the ones I chose.See scatter graphs 1, 2, 3 and 4.Conclusions of Random Sampling.As you can see some of my predictions were right while others werent.* Age was a big effecter of price and had quite a strong negative correlation as I predicted.* MPG again had a very strong negative correlation showing it did affect price a lot, which I predicted wrongly.* Mileage had quite a strong negative correlation but not very strong as I said. It shows mileage affects price but only to a degree by the shape of the graph it appears a curved line of best fit would suite it better but I shall leave that to that.* Insurance group did have a positive correlation and quite a strong one at that, showing as the insurance group went up so did used price.ObservationsAs you can see on all of the graphs there are pieces of data that are way of the lines of best fit and away from the rest of th e data. I purposely kept this data in as it gives me a valid reason to do another sampling method. This data can be called anomalies as they differ from the rest of the data. I could cut this data out to make the sample fairer but then it wouldnt be a true random sample.With these observations made I can say a few things of what affects used car prices but now I shall move on and use a stratified sample and see if the data is more reliable.StratifiedA stratified sample is one where all the data has been put into an order and then a then picked out. For my stratified sample I have ordered them by mileage and then grouped the mileage and picked 40% from each group. This ensures I get 40 cars again so I can evenly compare the random and stratified samples.The mileage groups were. 0-50005000-10,00010,000-20,00020,000-40,00040,000-70,00070,000-110,000With these sorted I took 40% at random from each group and ended up with this. I ensured it was random by drawing numbers out of a hat resp ective to the numbers of the car, I then noted that number and placed in back in so each time the chance of drawing a single card was equal and didnt change. If I drew the same one twice I simply ignored that, placed it back in and redrew. (See Spreadsheet 3)If actually counted there are 41 cars. As 40 and 41 are very close, rather than tamper with any results which could make them biased I simply left them.From this data I then compiled scatter graphs on them just as before.Predictions* Age, I believe that there will be a strong negative correlation as there was before but as this is supposedly a more reliable sample it should be more evident.* MPG, I believe there will be a strong negative correlation as there was before but should be more evident due to sample being more reliable.* Mileage should have a strong negative correlation due to reasons above.* Insurance group should have a strong positive correlation due to reasons mentioned above.See graphs 5,6,7 and 8.Conclusions on S tratified Sampling.As you can see some very strange results came up.* Age showed the very strong negative correlation as I said there would be.* MPG showed a strong negative correlation as well as I said.* Mileage proved very weird. The data was in two groups basically one showing high mileage and low price while the other low mileage and low price. From this I can deduce that the mileage is a limiting factor of used price.* Insurance group showed no correlation with data all over the place, show perhaps my random sample was a mishap and in fact insurance has no relationship or very little with used price.ObservationsCorrelations were generally a lot tighter showing that stratified sampling alleviates anomalous data but can provide strange results, such as mileage for example. This result however may not be wrong but in fact right and the random results were wrong. To find out this I shall become more specific and look at another way of representing data.HistogramsAfter some thought a great way of comparing two sets of data and in a visual manner would be a histogram.To make a histogram I would have to group the mileages this however was easy as I shall take the groups I did for my stratifying of the data.The mileage groups were. 0-50005000-10,00010,000-20,00020,000-40,00040,000-70,00070,000-110,000I then made a tally chart with the groups and both random and stratified data.RandomMileage GroupTallyFrequency0-500015000-10,000110,000-20,000520,000-40,0001440,000-70,0001970,000-110,0002StratifiedMileage GroupTallyFrequency0-500015000-10,000210,000-20,000420,000-40,0001140,000-70,0001870,000-110,0005Then to construct a histogram I would have to work out the frequency density to go on the horizontal axis, this is worked out by.Frequency Density = FrequencyGroup WidthSo I ended up with this.Mileage GroupFrequencyFrequency Density.0-500011/5000=0.00025000-10,00011/5000=0.000210,000-20,00055/10,000=0.000520,000-40,0001414/20,000=0.000740,000-70,0001919/30,000-0.00063 70,000-110,00022/40,000=0.00005RandomMileage GroupFrequencyFrequency Density.0-500011/5000=0.00025000-10,00011/5000=0.000210,000-20,00055/10,000=0.000520,000-40,0001414/20,000=0.000740,000-70,0001919/30,000-0.0006370,000-110,00022/40,000=0.00005StratifiedMileage GroupFrequencyFrequency Density.0-500011/5000=0.00025000-10,00011/5000=0.000210,000-20,00055/10,000=0.000520,000-40,0001414/20,000=0.000740,000-70,0001919/30,000-0.0006370,000-110,00022/40,000=0.00005Mileage GroupFrequencyFrequency Density0-500011/5000=0.00025000-10,00022/5000=0.000410,000-20,00044/10,000=0.000420,000-40,0001111/20,000=0.0005540,000-70,0001818/30,000=0.000670,000-110,00055/40,000=0.000125Predictions* I predict that the random histogram will have a much more erratic distribution of car mileage while the stratified distribution will be more of bell shape displaying the majority in the mid range with low or no extreme values displayed.I then proceeded to draw the graphs.See Graphs 9, 10 and 11Results* As seen o n the two histograms there are some slight differences. The spread of the random sample is a little more erratic and uneven than that of the more bell shaped graph the stratified data shows. From this you could deduce that the stratified sample is a more reliable source of data than a random sample.* From individual graphs you can see that the majority of the cars are around the 20,000 to 60,000 miles range in both the random and stratified samples. Standard deviation could perhaps tell me which sample is more accurate so that could be an extension to the work done.* I mentioned a bell shape graph before. By this I mean one, which slowly goes up to a peak then reduces down, with the majority of the data displayed in the middle and only some or no data displayed in the highest and lowest areas.However from the histograms I did not find any reasoning behind the weird shaped and correlated stratified scatter graph. Further investigation into this could prove interesting.Overall Conclus ionFrom all the work carried out above you can clearly see that many different things affect used car prices and some more than others. You could say that the different categories are limiting factors and a culmination of these results in the depreciation of a cars price.As a further investigation I would look into the strange scatter graph produced by my stratified mileage sample. Perhaps using standard deviation or other data representation methods I could find out why it is so peculiar. I could also look at how one category affects another such as engine size and mileage or engine size and MPG and find a relationship between those. There are many more aspects that I could of considered but however from the work Ive done there are things that are certainly clear.

Buying behavior, TV advertisements, ethical and unethical. The WritePass Journal

Buying behavior, TV advertisements, ethical and unethical. References Buying behavior, TV advertisements, ethical and unethical. CHAPTER1.1 INRODUCTION1.2 PROBLEM STATEMENT1.3 PROBLEM JUSTIFICATION1.4 OBJECTIVES1.5 SIGNIFICANCE OF THE STUDYCompaniesConsumersAdvertising firms 1.6 SCOPE AND THE LIMITATIONS OF THE STDY.CHAPTER 22.1LITERATURE2.2 LITERATURE REVIEWImplications for the Western WorldImplications for Asian countriesImplications for neighbor countryCHAPTER 33.1 CONCEPTUAL FRAMEWORK3.2 HYPOTHESES3.3 METHODOLOGY  3.4 POPULATION AND SAMPLE.3.5 STATISTICAL APPROCHCHAPTER 44.1 CONCLUSIONReferencesAppendix (Statistical Approach) Appendix 2 (Operationalisation)Related CHAPTER 1.1 INRODUCTION It is believed that the buying behavior of consumers can be influenced by vast promotions. Among all types of promotional techniques, TV promotions play a vital role in consumers’ buying behavior. â€Å"Advertising perception has a significant impact on consumers’ intention to reject the products and the brand† (Chan et al, 2007). The marketers around the world use different kinds of promotion techniques as a tool of conveying the message about their products or services to the target consumers. Marketers tend to believe that all consumers around the world have similar needs as well as desires and that the global market is growing increasingly homogeneous (Chan et al, 2007). Therefore they try to capture the market through advertising without considering what customers expect from the firms. Due to the rapid growth in the media, all most all firms use TV as their media of promotion to grasp the target market. The Sri Lankan structure of advertising industry is also affected by globalization. At present, there are number of private and government advertising companies inSri Lanka. The advertising companies are also affected by the local FMCG companies. Due to the arising completion, companies should involve in vast promotions in order to capture the market before their competitors. It is believed that there is a relationship between TV promotions and buying behavior of consumers. In order to identify what the customer expects from marketers, it’s vital to carry out a research on how ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry inSri Lanka? 1.2 PROBLEM STATEMENT How ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry in Sri Lanka?    1.3 PROBLEM JUSTIFICATION The companies that are operating in the FMCG industry inSri Lankashould focus on increasing their sales through identifying their customer expectations. Today almost all the organization around the world, use TV advertisements as a way of conveying the message about their product to the target market. Therefore it is important for marketers to identify the consumer perception about ethical and unethical TV advertisements and its impact on the company sales. Most of the companies do not analyze their customer expectations before they telecast their advertisements on TV. This has created a contradictory situation in the society which may result in negative perceptions about the product which is promoted through the advertisement. R.C. Earnest (2007), who conducted a research on ethnically targeted advertising, has found that â€Å"there were negative attitudinal, emotional, and behavioral reactions by those who are not targeted, which may result in a drop of sales.† With the arising competition, it’s important for organizations to find out the ways and means of satisfying customers in order to make the existing customer retain with the company and attract new customers through vast promotions. The level of understanding of what local customer expect from the marketers when they are doing their promotions through television is, questionable. It is important for organizations to understand and examine the impact of TV advertisements on consumer buying behavior in order to be successful in the future. 1.4 OBJECTIVES To identify how consumers react to unethical and ethical TV advertisements done by FMCG industry inSri Lanka. To find out the impact on buying behavior of the consumers depending on the ethicality and unethicality of the TV advertisements. To find out the relationship between different types of advertisements and buying behavior To find out what type of advertisements attracts more customers towards the product. To recommend alterations to enhance the quality of suitable TV advertisements inSri Lanka. 1.5 SIGNIFICANCE OF THE STUDY Companies The buying behavior of the consumers would be analyzed with regard to the TV advertisements done by companies who are operating in the FMCG industry inSri Lanka. This study will enable the companies to understand their consumers and plan their future promotions in a way in which it will increase customers’ satisfaction. The study also emphasis on possible consequences that may arise in the long run if the company target only one ethnic or religious group in their advertisements. It will also enable the companies to get an idea about the effectiveness of using Indian and other foreign TV advertisements in Sri Lankan context. As this study enables to indentify customer’s perception of the ethical and unethical advertisements, the companies would be able to fulfill customer expectations by providing what customers perceive as ethical. It will create positive attitudes towards the product and the company, ensuring their sales would not drop as a result of an unethical advertisement. Consumers As the study focuses on customer perception regarding ethical and unethical advertisements, the customers will be able to watch TV advertisements without feeling uneasy and embarrassed and they wouldn’t become offended regarding controversial advertisements Further as the production of unethical advertisements diminishes due to the awareness created among the advertising firms through the study and the consumer would be able to grasp the exact message which the company wishes to deliver to the customers when the advertisement is devoid of unethical content. The study will provide an opportunity for the customers to express their views on ethical and unethical TV advertisements. Advertising firms As the study provides details regarding the factors that should be considered when producing TV advertisements for Sri Lankan audience, the advertisement firms will be benefited in terms of understanding the target audience and to be more responsible about the content of the advertisements. The study will specify on what is ethical and what is unethical in terms of customer perspective, which should be the main concern of the advertising firms. Through the provided recommendations the firms can improve the quality of their advertisements, meeting customer expectations which will enable them to serve the society better. 1.6 SCOPE AND THE LIMITATIONS OF THE STDY. Limitation associated with this study begins with the nature of sample, which are the working women in selected areas whose minimum educational level would be the completion of GCE (A/L) and the advertisements done by companies who are operating in the FMCG sector inSri Lankawithin the time period of 2007-2008. The above mentioned sample is selected based on following assumptions: As the society acceptance is more towards the working females, the data gathered through them would be more reliable. Minimum educational level is specified considering the fact that they are knowledgeable enough to distinguish what is ethical and unethical. Further the selected area would beColombomunicipal council and the time period is specified due to time limitation and ease of data gathering. The study is carried out considering only a group of customers which might cause biasness in the findings. Selection of TV as media of advertising and FMCG industry are limiting the study to one particular sector. CHAPTER 2 2.1LITERATURE â€Å"Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements.† Ethical advertising provides information regarding the product without harming any parties involved as well as people who watch.â€Å"Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service.† Unethical do not satisfy the interests and expectations of the consumers (AcaDemon, 2008) 2.2 LITERATURE REVIEW Numbers of researches around the world have carried out research to find out if there exists a relationship between TV advertisements and the buying behavior. Implications for the Western World It is interesting to observe that TV advertisements have an impact on the Buying behaviors of the New Zealandcustomers. A group of researchers who carried out a research â€Å"to examine what influences perceptions of infomercial advertising effectiveness among a sample of actual infomercial buyers† (Martin et al, 2002), have found that the consumers included in the sample which was 2,670 customers who had bought one of six different products advertised within two weeks, has admitted that the infomercial advertisements (Appendix 1) had been effective in getting them to buy the product (Martin et al, 2002). Unlike most researchers, this group has identified a relationship between a demographic factor which is age and the buying behavior of the consumers. According to the findings of Martine et al, (2002) age impacted how consumers view infomercials, as did the product type purchased. Hypotheses Ho1 and Ha1 were developed according to the findings of this study. Barrio-Garcia Luque- Martinez (2003) who conducted a research inSpainhad focused on a different aspect of advertising. In contrast to the above mentioned group, this group has selected the comparative advertising in order to find out the relationship between TV advertisements and buying behavior of the consumers. The study was carried out on the objective of â€Å"to provide marketing professionals with a theoretical outline that will allow them to understand the persuasive mechanism that underlies comparative advertising effectiveness, helping them in their marketing decision-making processes† (Barrio-Garcia Luque- Martinez, 2003). Comparing to the above group, this group had identified a negative relationship between advertisements and buying behavior of the consumers. The findings of the study states that, â€Å"increase in comparative advertising intensity negatively affect towards the brands advertised and also purchase intensions† (Barrio-Garcia Luque- Martinez , 2003). In order to gather data, they have used relatively a small sample which consisted of 720 consumers selected from four geographical areas ofSpain. The finding of this study was utilized in order to develop Hypotheses Ho2 and Ha2. Petrovici Marinov (2007), two British researchers have also concentrated on how TV advertisements affect on buying behavior of the consumers. They have used a different approach to attempt the research objective which is â€Å"to explore the relationship between determinants and primary antecedents of advertising and attitudes to advertising in the context of European Union accession countries† (Petrovici Marinov, 2007). Even though the sample selected was small (797 respondents) comparing to New Zealand researches (sample of 2,670 respondents), this group has selected their sample from two different countries (Romania and Bulgaria) which helps to broaden their study further and their findings are more reliable as they have conducted face-to-face interviews with the respondents. It is proved that brand recognition and acquisition can be achieved through realistic, truthful and fair advertising (Petrovici Marinov, 2007). Hypotheses Ho3, Ha3 and Ho4, Ha4 were developed in rel ation to the findings of this study. Romani (2006) who conducted the research inItalyhas used different types of variables compared to other western researches to test the relationship between TV advertisements and buying behavior. The variables used in this study were, willingness to buy the advertised product, trustworthiness towards the source of information and completeness or clarity of price information contained in the advertisement. The researcher has used qualitative and experimental studies in order to identify the misleading price communication strategies and consumer response to those advertisements. The respondents sample were very small (480) compared to above mentioned studies which is a drawback of the study. The conclusions drawn from the study show that there is a negative relationship between price misleading advertisements and the customer’s willingness to buy and there is a positive relationship between trustworthiness towards the source of information. The objective of the study was to †Å"investigate consumers’ reactions to advertisements containing misleading information on price† (Romani, 2006). Development of hypotheses Ho5, Ha5 and Ho6, Ha6 were based on the findings of this study. Implications for Asian countries According to R.C. Earnest (2007), â€Å"Unintended audiences often view advertisements targeted at other groups and make decisions regarding the advertisement, brand and company behind the advertising which affect future consumer behavior†. The objective of the study was â€Å"to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional and behavioral reactions† R.C. Earnest (2007). A similar type of sample which Petrovici Marinov (2007), used in their study was utilized in order to gather data. Instead of selecting the sample from two countries, R.C. Earnest (2007) has selected the sample from two distinct ethnic groups (Malay and Chinese) inKuala Lumpur,Malaysia. A fair number of respondents (200 Chinese and 199 Malays) were selected from each group and data were gathered by means of a questionnaire which was based on fiction advertisements targeted at dominant and non- dominant ethnic groups inM alaysia. Hypotheses Ho7 and Ha7 were developed on the basis of findings of this study. Chan McNeal (2003) have concentrated on an atypical aspect of how TV advertisements influence on buying behavior of the consumers. They have emphasized on parent- child communications about consumption and advertising which distinguish their study from the others. Comparatively a large sample (1,665) of parents with children aged 6 to 14 were selected from 3 cities inChinaand a questionnaire is being distributed in order to gather data. Out of all the findings of their study most relevant finding to the current study is that, pluralistic and consensual parents take their children’s opinions about advertisements in to consideration when consuming certain products. Implications for neighbor country A study conducted by Fam Grosh (2007) has derived an interesting finding from the data they gathered using 1,000 urban young adults. Even the sample selected was relatively low compared to the  Ã‚   Martin et al’s, (2002) study, the sample was drawn from five Asian countries includingIndia. The method that they have used to gather data was telephone interviews which distinguish this study from the above mentioned studies. The respondents were questioned on their thoughts about the TV advertisements that they liked, product that was being advertised and purchase intensions. The objective of the study was â€Å"to examine likeable executional techniques in advertising across five Asian countries and their impact on purchase intension† (Fam Grosh, 2007). The researchers found that unlike in the all other four countries India is the only country where the respondents’ react for the likeable executional tools and likeable attributes such as soft sell and relevant to me, has positively affected the respondents’ decision to buy more of a product/ brand after they exposure to the advertisement (Fam Grosh, 2007). Further most interesting finding of the study is that unlike in other countries Indian customers have responded negatively to advertisements in which children misbehave. Hypotheses Ho8 and 8were constructed with relevant to the findings of this study. Above discussed literature illustrates that advertisements have a significant impact on consumer buying behavior. CHAPTER 3 3.1 CONCEPTUAL FRAMEWORK The following variables are derived from the literature provided in chapter 2. Independent Variables  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dependent Variables 3.2 HYPOTHESES Ho1: There is no relationship between infomercial advertisements and buying behavior. Ha1: There is a relationship between infomercial advertisements and buying behavior. Ho2: There is no relationship between Comparative Advertisements and buying behavior. Ha2: There is a relationship between Comparative Advertisements and buying behavior. Ho3: There is no relationship between Realistic Advertisements and buying behavior. Ha3: There is a relationship between Realistic Advertisements and buying behavior. Ho4: There is a negative relationship between Truthfulness of the information provided and the  Ã‚   buying behavior. Ha4: There is a positive relationship between Truthfulness of the information provided and the  Ã‚   buying behavior. H05: There is no relationship between Trustworthiness of the source and buying behavior. Ha5: There is a relationship between Trustworthiness of the source and buying behavior. Ho6: There is no relationship between Price misleading advertisements and buying behavior. Ha6: There is a relationship between Price misleading advertisements and buying behavior Ho7: There is a negative relationship between ethnically targeted advertisements and buying behavior. Ha7: There is a positive relationship between ethnically targeted advertisements and buying behavior. Ho8: There is a negative relationship between Children misbehaved advertisements and buying behavior. Ha8: There is a positive relationship between Children misbehaved advertisements and buying behavior. 3.3 METHODOLOGY Population, sampling and statistical approach will be discussed under this topic.   3.4 POPULATION AND SAMPLE. Selected population for in order to gather data is working women inColombodistrict with a minimum education level of G.C.E (A/L). Below diagram elaborates the selection of sample. The sampling method adapted is a proportionate probability area sampling technique. Where the selected sample of individuals was chosen based on their geographical location (Colombo District) and were further chosen based on if they were employed and had completed the G.C.E (A/L). Since the sample is larger than 35, hence, this can be categorized as a parametric test. Note: 16.7% is the whole Female, employed and above G.C.E (A/L) rate 19,886,000 is the whole Sri Lankan population 2,421,000 is the wholeColombodistrict population 647,100 is the whole population ofColombomunicipal council 210,546 is the whole population of Dehiwala municipal council 117,563 is the whole population of Moratuwa municipal council 116366 is the whole population of Sri Jayewardenepura municipal council 3.5 STATISTICAL APPROCH According to the table provided in the Appendix 1, multiple regression analysis should be used to analyze data. Further Martine et al. (2002) also have used the multiple regression method to analyze data in their study. In order to gather data five point Likert scale would be adapted as previous researches, Chan McNeal (2003) and Martin et al (2002) have also used the same scale to gather data. CHAPTER 4 4.1 CONCLUSION The proposed study analyzes the impact of ethical and unethical TV advertisements on buying behavior of the consumers in FMCG industry inSri Lanka. Further the study analyses the relationship of how different types of TV advertisements affect on the buying behavior of the consumers using a sample of 104 working women inColombodistrict who have completed A/L examination. Literature review of the current study provides sufficient evidence of past researches which have discussed the similar relationships between the variables selected. Further the study enables the marketers to understand the customer well and as a result they will be able to fulfill consumer expectations through their advertisements. References Chan et al. 2007, ‘Consumers response to offensive advertising: a cross cultural study’, International Marketing Review, vol.24, no.5, pp.606-628. R.C. Earnest 2007, ‘Ethnically targeted advertising views of those not targeted’, Asia Pacific Journal of Marketing, vol.19, no.3, pp.265-285. Martin et al. 2002, ‘Infomercials and advertising effectiveness: an empirical study’, Journal of consumer marketing, vol.19, no.6, pp.468-480. Barrio-Garcia Luque- Martinez 2003, ‘Modeling consumer response to differing levels of comparative advertising’, European Journal of Marketing, vol.37, no.1/2, pp.256-274. Petrovici Marinov 2007, ‘Determinants and antecedents of general attitudes towards advertising’, European Journal of Marketing, vol.41, no.3/4, pp.307-326. Romani 2006, ‘Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy’, Journal of product and brand management, vol.15, no.2, pp.130-138. Chan McNeal 2003, ‘Parent-child communications about consumption and advertising in China’, Journal of consumer marketing, vol.20, no.4, pp.317-334. Fam Grosh 2007, ‘Cultural values and effective executional techniques in advertising’, International Marketing Review, vol.24, no.5, pp.519-638. City population 2008, Sri Lanka , [Online], Available: citypopulation.de/SriLanka.html [Accessed 3rd December 2008] Department of Census statistics 2006, Bulletin of Labor Force Statistics, [Online], Available: statistics.gov.lk/samplesurvey/labourforce/mainpage.pdf [Accessed 3rd December 2008] AcaDemon 2008, ‘Papers on Ethical Advertising and similar term paper topics’, [Online], Available: academon.com/lib/paper/31480.html [Accessed 10th December 2008] Appendix (Statistical Approach)    INDEPENDENT VARIABLE DATA TYPE DEPENDENT VARIABLE DATA TYPE:Buying behavior SELECTED STATISTICAL METHOD INDEPENDENT VARIABLE 1:Infomercial advertisements Interval Interval Multiple Regression INDEPENDENT VARIABLE2:Comparative advertisements Interval Interval Multiple Regression INDEPENDENT VARIABLE3:Realistic advertisements Interval Interval Multiple Regression INDEPENDENT VARIABLE4:Truthfulness of the information provided Interval Interval Multiple Regression INDEPENDENT VARIABLE 5:Trustworthiness of the source Interval Interval Multiple Regression INDEPENDENT VARIABLE 6:Price misleading advertisements.   Interval Interval Multiple Regression INDEPENDENT VARIABLE 7: Ethnically targeted advertisements   Interval Interval Multiple Regression INDEPENDENT VARIABLE 8: Children’s misbehave advertisements    Interval Interval Multiple Regression Appendix 2 (Operationalisation) Types of variables Measurement Questions/ Description Type of Data Independent Variables Infomercial advertisements Likert Scale I feel that infomercial advertisements make me buy the product compared to other advertisements. Interval Comparative advertisements Likert Scale Comparative advertisements annoy me Interval Realistic Advertisements Likert Scale I feel that realistic advertisements convince me more to buy the advertised product. Interval Truthfulness of the information provided in the advertisements Likert Scale I tend to purchase the product if the advertised information is trustworthy. Interval Trustworthiness of the source Likert Scale I believe that TV advertisements are more reliable than other sources. Interval Price misleading advertisements Likert Scale Price misleading advertisements makes me reconsider when buying the relevant product. Interval Ethnically target advertisements Likert Scale Advertisements targeting an ethnic group discourage me to purchase the product. Interval Children misbehave in advertisements Likert Scale I reject buying products that are advertised using children’s misbehaviour. Interval Dependant Variable Buying Behaviour Likert Scale Television advertisements encourage me to buy the relevant products. Interval

Business Event Managment Assignment Example | Topics and Well Written Essays - 5000 words

Business Event Managment - Assignment Example Different sponsors have come on board to showcase what they offer to the business environment making economic and financial sense. This career expo brings together potential employees who are basically the students and professionals from different industry sectors so that the right candidates can access employment opportunities by matching up the right talent with potential employers. Not forgetting investors who are willing to create job opportunities with people who have great ideas which have not been tapped yet thereby enhancing entrepreneurial culture. It’s important to note that in coming up with this event, there are four key departments that have been set up, each with different functions. In a way the event planning itself prepares the people involved who are basically the students in what happens in a normal business set up. Each department though independent, having different roles and responsibilities depends on the other departments to make sure that the event is successful, bringing in the aspect of interdependence within any organization. Without which, the event cannot be successful. The four departments and their functions are outlined below; Legal department- this ensures that the event to be held does not contravene the state laws and that all the procedures required in holding a career fair are met. This means that all the documentation necessary to hold an event must be acquired following the legislation of the state. Adherence must be followed to the latter. Specifically, this department will be required to acquire permits, licenses and approvals for the career fair. It’s also their responsibility to understand legal obligations, to identify and reduce any risk to occupational health and safety, not to just deal with the consequences. In addition, all suppliers for the event in form of sponsors, investors, exhibitors and any corporates coming on board on that particular day will be required have their own public

Antr1007wk3w15 Essay Example | Topics and Well Written Essays - 1250 words

Antr1007wk3w15 - Essay Example They sought to pacify the â€Å"savages† by converting them to Christianity and many felt sincerely that this was what God wanted them to do. However they were not conscious of the negative effects this had on their culture. They acquired land from the Indians by negotiating treaties in exchange for services and products such as medical although many treaties were broken when the Europeans felt they had sufficient power to overcome any Indian resistance. When Canada became a country in 1867 this paternalistic attitude was continued by the federal government as it organized the remaining Indian population, decimated by war with the invaders and deadly European diseases, under the Indian Act. In keeping with the government’s paternalistic attitude, they micromanaged Indian life under the Department of Indian and Northern Affairs with no input from the aboriginals.(Hanson) This authority has ranged from overreaching political control such as imposing government structures on Indian communities in the form of land councils to control over the rights of Indians to practice their culture and traditions. The Indian Act has also enabled the government to determine the land base of these groups in the form of reserves and even define who qualifies as an Indian in the form of Indian status. Although reserve Indians do not have to pay federal taxes, they do not have the right to vote in federal elections. The original Indian Act was passed in 1876 as a consolidation of the Gradual Civilization Act and the Gradual Enfranchisement Act. The primary aim of this legislation was to do away with the tribal system and assimilate Indians with other inhabitants of Canada as the melt ing pot theory in the US until recently attempted to assimilate immigrants. The primary difference of course is that in Canada the Indians, although in the minority, were the original inhabitants and the Europeans the immigrants. In any

Customization Assignment Example | Topics and Well Written Essays - 3000 words

Customization - Assignment Example From this study ity is clear that service industry occupies an important position in the economy of the developing as well as the developed nations. Several studies related to the hospitality industry suggest that the gap between the customer expectation and customer perception can be closed by implementing new innovation in the quality of service. Most of the operating systems available in the travel, tourism and hospitality sector have a direct and immediate impact on the customer. The operations functions of hospitality sector include timely service, quality products and extremely good behaviour with customers. The service design and delivery of hospitality sector is broadly classified into standardization and customization of services. In the contemporary era, customization of products and services are highly valued by customers. In order to enhance the quality of service in hospitality sector, it is essential that customer judgments, outcomes, delivery and customer panels are gi ven importance. Proper marketing of brand is very important regarding hospitality sector. From this paper it is clear that the customers prefer to visit places that have high quality brand image as well as reputation in the hospitality market. The existing customer-base of hospitality sectors expects standardized quality regarding products and services. But, the consumers in the modern and contemporary era expect customized service design and service delivery process. This essay will argue for customized service design and service delivery processes are more demanding comparing to the standardized process. With respect to commercial hospitality, it is important that both standardization and customization factors of service design and delivery are enhanced. Travel, tourism and hospitality have several implications towards the management of operations. For standardizing design and delivery of hospitality services, the key factor is to deliver on the promise made to customers.  

Islamic Architecture In Spain Cultural Studies Essay

Islamic Architecture In Spain Cultural Studies Essay Mean when one talk about the types and styles of architecture in parts of the globe, comes His mind quickly many pictures of the masterpieces of Muslim architecture in Andalusia They stayed there about eight centuries praise the architectural monuments, which are still .One of the biggest evidence of the greatness of their civilization in the continent of Europe. When the Muslims arrived in the Iberian Peninsula, was full of many of the effects Architecture that belong to different civilizations Romanian, some of these effects .Related posts religious and some of the post of defensive castles and forts, including those with the civilian job, theaters, bridges and so on. The dye Muslims open their cities distinctive Islamic character, and that the establishment of mosques, which are The core of the architecture of cities and expand, as the mosque becomes a center of cities over time and urban and heart beating SQ branch roads leading to the large doors City, and then branched out streets and alleys connecting the neighborhoods. Introduction: Architecture is a pot of civilization, which represents the cultural identity and synthesis, creative and aesthetic level of human beings. Able to Islamic architecture to move from a speculator in the countryside into the huts in the villages, then to the buildings and wild in the cities, carrying the features of a genuine, consistent with the requirements of rights and with the traditions and environment, and is characterized by Islamic art that there is a common unit collects so that it can identify any piece produced in Under the Islamic civilization in any country of the Islamic world. Islamic architecture are the characteristics of building used by Muslims to be the identity of them, Architecture arise because of Islam and in areas where it arrived as a Sham and the Maghreb, Turkey, Egypt, Iran, etc. In addition to the areas that had been ruled for long periods, such as al-Andalus (Spain now) and India. Affected by the properties of Islamic architecture and its characteristics significantly the Islamic religion and scientific renaissance that followed and differ from one region to another depending on the weather and the architectural and cultural legacy of the former in the region As well as see the evolution of form and function over time and changing political circumstances and living conditions and cultural rights of the population. In this study we know how Islam has a great affect on architecture in many countries as Spain, and see some examples of buildings that have effected by Islam, so, we will know the answer of our question which is how Islam affect architecture in Spain did? 2. Review of literature: Islamic architecture is a homogeneous architecture: According to (Sani , Rafooneh ,2009) Islamic architecture is a homogeneous architecture. Architecture as a method and a school of thought preferred to be in harmony with nature and the environment without deduct any of it but on the contrary, with homogeneous components and complete harmony and balance. The early architectural thinking in humans is limited in the tradition, especially from the connotations surrounding environment or environmental factors, especially organic ones, such as simulation of the structure of the structural skeleton, or even simulates the animals when they work their homes and nests. Aristotle is considered that the reason for the emergence of art due to the existence of instinct of the human simulation, which has a social function which serves the convenience and entertainment. Andalusia impact of different scientific, architectural, artistic, durable radiation center of Islamic civilization since it strengthened the roots of Islamic rule, in particular, in the era of home by Prince Abd-Al- Rahman, who devoted his life to building an Islamic state in Andalusia. In his architecture began groping in religious buildings and civil rights. And is still in Spain to this day are vivid reminders of the sincerity of that movements major building and construction. The architectural and decorative elements make up the first seeds of Andalusian art, so I took a shine decoration in the Levant and Morocco, but also influenced the decoration of the nearby Christian. There is no doubt that the era of this architectural breakthrough recovered from such of the finest examples of Islamic architecture in the world but the middle Ages. Architecture is known to be a Great Spirit and represents the story of life. Islamic architecture is a creative spirit that changed from generation to another during the time depending on the tradition of time that they live So architecture I know to be a Great Spirit. Which from generation to generation, from age to age, proceeds, persists, creates, according to the nature of man, and his circumstances as they change. That is really architectureà ¢Ã¢â€š ¬Ã‚ ¦ (Lloyd Wright, In Brooks Pfeiffer Nordland 1988:7) Islamic architecture can tell us a story about life, some of architects use in their design stories from life, some use stories of our messenger and how he suffered a lot to spread Islam. We have developed the first architectural designs inspired by the designs that were prevalent in the land of Islam, which lasted an important landmark which inspired the artist in the Islamic era. This artist who became Muslim or stayed the religion, had been transferred traditions of architecture prevalent before Islam to Islamic architecture, and he himself had made before and after Islam, the role of architecture and the originator, or is the heir direct to the traditions of architecture, as Arabs were not Muslims conquistadores brought with them the foundations for Islamic architecture, it is of Islamic thought which grew and spread among the people after a century ago, was the basis for the concept of a new architectural, walked vigorously in the field of creativity and diversity, and has accompanied the evolution of Islamic thought, the emergence of thought beauty is in the studies of Brethren of Safa and al gahz and Twehedy and Ibn Khaldun and others. In the Orient, the Islami c Mongol Shah was the largest and its aftermath has been involved in supporting the development of thought, aesthetic, architectural creativity. Islamic architecture depends on the visual language and knowing the creation. According to (Gonzalez, Valà ©rie, 2001) There was a tradition of architectural most important traditions of Romanian and Byzantine Empire, which imposed its identity at least through the reuse of architectural elements in the temples and facilities, from the columns and capitals in the building of mosques first, such as the Al-Aqsa Mosque and the Mosque of Damascus and the Mosque of Kairouan, Mosque of Cordoba and the Mosque of villagers in Fas.   But the conditions of the prayer in the mosques were the main reason to establish the concept of Islamic architecture; different from the previous architecture, the different functions, and different ideological affiliation. Thus, the minaret emerged to replace the tower bells, and the dome appeared to be crossing the architectural logo for the vault of heaven to the faithful, and has appeared niche habitat for decorations and creativity, and covered the walls of mosques and marble mosaics to cover the ancient stone recycled. Architectural elements in the palaces and mosques are in brackets and lintels and decorations Moot, as in the palaces Heer Palace bomber and Amra, as in the Qasr al-in all stucco, which was distributed in the palaces and mosques. Architecture is a machine and should be a thoughtful process. According to (Rasdi, Mohamad,2008) The second fact of Islamic architecture is the human scale, the purpose the foundation of the architecture, is to achieve tranquility and confidence to those who hold this architecture, whether public or private. The basic principle is the rights, needs and aspirations, and from the concatenation stages without that leave him at any stage of the project, Man needs a place to achieve comfort, security and happiness within the limits of efficiency. First, creates the same room requires windows enjoy it, superintending the scene of its own away from the curiosity of others , and noise pollution, and he had a inner courtyard surrounding the rooms again, and this became the yard its where trees and herbs and flowers, where pools of water, and had to be a corner shadowed meet the occupants home to enjoy the sight of this paradise wonderful founding hall, did not have to be decoration and ornament Notes brackets, doors, ceilings and walls to emphasize the meaning of architecture on the one hand, and in order to retain memories of the beautiful scenes and decorations that are known carved on the manuscripts and objects. The nature of Islam and Islamic architecture. According to to (Rasdi, Mohamad, 2008) , When the Muslims arrived in the Iberian Peninsula, was full of many of the effects Architecture that belong to different civilizations Kaloiperep Romanian, some of these effects ØŒ Related posts Kalmabid religious, and some of the post of defensive castles and forts. Muslims open their towns distinctive Islamic character, and that the establishment of mosques, which are The core of the architecture of cities and expand, as the mosque becomes a center of cities over time And urban and heart beating SQ branch roads leading to the large doors . City, and then branched out streets and alleys connecting the neighborhoods. . And around the courtyard of the mosque built markets and bathrooms, hotels, Qayshrb. And inside Mosque hold political meetings, and distributed army brigades, taught science . Religious and general sciences. Thus we find that the mosque had a positive impact on the lives of Community, political, economic and social development. The phenomenon was followed in the ØŒ Many of the cities that would be opened or Echttha Muslims in various parts of the globe, This is the case of Damascus, Alexandria, Cordoba, Seville, Toledo and others. It was Andalusia Bmatherha various scientific and architectural, artistic, Radiation center of Islamic civilization sustainable since strengthened the roots of Islamic rule Where, particularly in the era of home by Prince Abdul Rahman, who devoted his life to building . An Islamic state in Andalusia. Fbahdh architecture began groping in Religious buildings and civil rights. And is still in Andalusia to this day are vivid reminders of the sincerity of that movements major building and construction. The architectural and decorative elements make up the first seeds of Andalusian art, even Took decoration radiate in the Levant and Morocco, but affected the decoration of Christianity .Neighbors. There is no doubt that the era of this breakthrough architecture recovered from such of the finest Examples of Islamic architecture, but the world in the middle Ages. After that period any time the emirate, and its peak an era of Prince inside followed by a series Covenants on Andalusia, and all were paying close attention to art and appearances Architecture various civic, religious and defense. And still the list since those Ù†¡ Covenants vivid evidence of architectural distinction between Prince and elsewhere, and despite the lack of this Evidence known to the integrated construction in present-day Cordoba mosque, and red ØŒ Granada, Seville, and the Lighthouse Tower and the gold, but there are a lot of effects Andalusian scattered in cities and villages of Spain. But do not exaggerate if we say that Spanish architecture in most countries of central, western and southern Iberian Peninsula is Andalusian character readily recognizable through some of the architectural elements and decorative Related Islamic origin who are destined to evolve in Spain. 3. Methodology: Approach: The research approach adopted here is influenced by some examples for Islamic buildings that found in Spain that effected by old and modern Islamic architecture. Tools of Data collection: The main instruments of investigation in this study were by reading documents, academic journals and by taking some history lessons and we can use key informant collaboration. Procedures: Studying some examples of Islamic buildings in Spain such as: The Grand Mosque in Cordoba, Spain One of the most exciting established Muslims architectural works, and there are in Cordoba in Andalusia (Spain), This mosque is situated near the Guadalquivir River, and surrounded by, and all four sides of narrow alleyways, which is recognized by historians of European architecture summit peaks of architecture the world over the ages, The definitive guide to Alomwen skill in the art of engineering and architecture. Has now shifted to the church. Shot of interior The Rusafa palace in Cordoba, Spain It is a park, beautiful successors Almarwanyen, Aptnah Abd-AL-Rahman inside at the foot of Mount Cordoba, to entertain himself, he termed the Rusafa after the analogy of Rsafa grandfather in Damascus was built to compete with its shortcomings Eastern Manifa. This was the palace forum writers and the Forum poets. Rusafa palace in Cordoba Results: The data collected found that Islam has a great effect on buildings in Spain and many countries. Found that many architects use Islamic arts in their designing buildings. Discussion: In that research paper we have found that much of the literature on Islamic architecture in Spain and its relation to the results were found take high place, and that islam have many symbols and sign that found in buildings as Islamic architecture depend on visions Conclusion : Some difficulties were faced in this paper such as lack of information about Islamic architecture in spain as building were decreased their , so, other researcher should found more examples and information in that field

The Role of the Lesion Method in the Understanding of Healthy Brain Fun

Understanding the relationship between brain and behaviour has been of great phenomenon in the field of neuropsychology yet a compound one. Studying the effects of brain functions on human behaviour requires us to operate with methods that allow us to dissect different aspects of mental functions. This paper therefore addresses one of the ways of assessing brain functions in human and non-human animals; the lesion method (in Banich, 2004). The basic concept of the lesion method is to determine a correlation between a lesion in a certain region of the brain and occurring behaviours. The lesion method strategy thus involves ablating or destroying a proportion of the brain in order to understand the functional nature of that specific brain part and its effects on behaviour (in Carlson, 2006). A lesion refers to the structural change or damage of brain tissues which may be directly related to a certain aspect of a mental function thus leading to a decline in brain functioning. The existence of lesions in humans can occur in several different ways such as strokes, tumours, traumatic brain injuries, accidents etc and it is these patients that have provided us with a valuable insight into the effects of brain lesions on human behaviour and the nature of neurologically intact individuals (in Carlson, 2006). In general, research agrees on the idea that different aspects of behaviour are mediated by distinctive parts of the brain; a concept referred to as localization of function (in Banich, 2004). With the brain consisting of various components each providing support for different mental processes the principle of localization of function poses that certain regions of the brain are circumscribed to specific locations (in Banich, 2004).... ... contributed to our understanding of the brain not only allowing us to uncover the nature of lesion deficits in brain damaged patients but also allowing us to investigate brain functions in neurologically intact individuals. Intact individuals have also aided and our understanding of the different neuroanatomical structures of the brain and how mental processes operate. Works Cited Banich M.T. (2004). Cognitive Neuroscience and Neuropsychology (2nd Ed.).Boston: Houghton Mifflin CO. Boddy., J. (1978). Brain systems and Psychological Concepts. Sutton Surrey. By John Wiley & Sons, Ltd. Carlson. R.N. (2006). Foundations of Behavioural Neuroscience.(8th ed.). Allyn & Bacon. Pearson Education, Inc. Passer, M., Smith, R., Holt, N., Bremner, A., Sutherland, E., & Vliek, M. (2009). Psychology; Science of Mind and Behaviour. (European Edition). New York.

Reflection About Platos Allegory of the Cave Essay

This should already be clear to you: -The shadows of ideas projected on the wall = opinions, illusions. -The wall = the material world seen by us. -Ideas are the basis of reality and not the material world. The most important thing you can do is: ‘ Know thyself’, practice self-reflection, learn more about yourself than what you believe you are. Here I will go further: The material world is largely an illusion, it is always changing. By just looking at it, one cannot learn anything. There is also another world: an eternal world of ideas. It is made up out of eternal unchanging forms of things. This world can be known through reason alone. The material world (world of things) is a manifestation of this eternal world of ideas. Using the allegory, Plato pictures the everyday situation of man. He can speak, hear, and encounter the world without actually being aware of the world of Ideas. True knowledge can only be gained from the world of ideas. The world of things merely generates opinions or illusions. lato depicts these worlds as existing on a line that can be divided in the middle: the upper part of the line is the world of ideas and the lower part is the world of things. Each region can further be divided in two. In the world of things, there are â€Å"illusions†, which composes the lower region, and â€Å"beliefs†, which composes the higher region. The illusions are the shadows represented by the artistic works of the craftsmen and poets. The beliefs are man’s knowledge of individual things, which may sometimes be true but is often times false because individual things are constantly changing. The world of ideas, on the other, can be divided into â€Å"reason† (the lower part of the region) and â€Å"intelligence† (the higher part of the region). Under reason is the knowledge of things like mathematics. And under intelligence is the knowledge of the highest and most abstract categories of things, for example, understanding the ultimate good. Here are some examples that I want to give: – the idea of giving: ‘when you give something to a person, you create a bond between yourself and the other’; the other shows you gratitude for your gift. BUT in real life (material world) it can be so that a particular person has had some nasty experiences with giving presents (some people aren’t that gratefull) and therefore creates an aversion for ‘giving’. He has formed a wrong ‘opinion’ about the idea of giving. – Poker hands: in poker KK is a very good hand, this is mathematically so. Some pokerplayers however lost a lot of chips with this hand, because an Ace fell on the table. This means that in the future they will tend to misjudge their hand (because of their experiences with it) and underestimate it (contrary what is known in probability theory) – e.g. you learned from your environment that all black people are bad. This is in a sense a shadow on the wall of the cave. Instead of fixating on the shadow, you must force yourself to look behind that what you have learned (or passively accepted) before. Then you will find out that what you have learned before isn’t the truth. – fear of snakes: you start panicking because you thought you saw a snake in your yard, but it is only a garden hose. When you return you see the truth, it was your own fear that gave you a misjudgment. – The entire idea behind science is basically based on this: instead of assuming certain things to be true, scientist tend to do a lot of research and experiments before they will claim a theory about something. In a real situation you should discard your own opinions and strife for the truth. The truth will hurt (just as staring in the flame). It wil hurt you AND others. It is in part conquering your fears, and be open minded in all situations. Questioning yourself always is truely a hard task. (many who have left the cave, came back because it was just too difficult living in the light of reason)

Pelican Island National Wildlife Refuge

Pelican Island National Wildlife Refuge The National Wildlife Refuge Service is the worlds largest collection of protected areas dedicated to wildlife preservation, more than 150 million acres of strategically located wildlife habitat protecting thousands of species. There are wildlife refuges in all 50 states and U.S. territories, and most major U.S. cities are no more than an hours drive from at least one wildlife refuge. But how did this system of wildlife preservation begin? What was Americas first national wildlife refuge? President Theodore Roosevelt created the first U.S. national wildlife refuge on March 14, 1903, when he set aside Pelican Island as a sanctuary and breeding ground for native birds. Location of Pelican Island National Wildlife Refuge Pelican Island National Wildlife Refuge is located in the Indian River Lagoon, on the Atlantic coast of central Florida. The nearest town is Sebastian, which lies just west of the refuge. Originally, Pelican Island National Wildlife Refuge included only 3-acre Pelican Island and another 2.5 acres of surrounding water. Pelican Island National Wildlife Refuge was expanded twice, in 1968 and again in 1970, and today comprises 5,413 acres of mangrove islands, other submerged land, and waterways. Pelican Island is an historic bird rookery that provides nesting habitat for at least 16 species of colonial water birds as well as the endangered wood stork. More than 30 species of water birds use the island during the winter migratory season, and more than 130 bird species are found throughout the entire Pelican Island National Wildlife Refuge. The refuge also provides critical habitat for several threatened and endangered species, including manatees, loggerhead and green sea turtles, and southeastern beach mice. Early History of Pelican Island National Wildlife Refuge During the 19th century, plume hunters, egg gatherers and common vandals exterminated all the egrets, herons and spoonbills on Pelican Island, and nearly destroyed the population of brown pelicans for which the island is named. By the late 1800s, the market for bird feathers to supply the fashion industry and adorn ladies hats was so lucrative that plume feathers were worth more than gold, and birds with fine plumage were being slaughtered wholesale. The Guardian of Pelican Island Paul Kroegel, a German immigrant and boat builder, established a homestead on the west bank of the Indian River Lagoon. From his home, Kroegel could see thousands of brown pelicans and other water birds roosting and nesting on Pelican Island. There were no state or federal laws at that time to protect the birds, but Kroegel started sailing to Pelican Island, gun in hand, to stand guard against plume hunters and other intruders. Many naturalists became interested in Pelican Island, which was the last rookery for brown pelicans on the east coast of Florida. They also took a growing interest in the work Kroegel was doing to protect the birds. One of the most influential naturalists who visited Pelican Island and sought out Kroegel was Frank Chapman, curator of the American Museum of Natural History in New York and a member of the American Ornithologists Union. After his visit, Chapman vowed to find some way to protect the birds of Pelican Island. In 1901, the American Ornithologists Union and the Florida Audubon Society led a successful campaign for a Florida state law that would protect non-game birds. Kroegel was one of four wardens hired by the Florida Audubon Society to protect water birds from plume hunters. It was dangerous work. Two of those first four wardens were murdered in the line of duty. Securing Federal Protection for the Birds of Pelican Island Frank Chapman and another bird advocate named William Dutcher were acquainted with Theodore Roosevelt, who had taken office as President of the United States in 1901. The two men visited Roosevelt at his family home in Sagamore Hill, New York, and appealed to him as a conservationist to use the power of his office to protect the birds of Pelican Island. It didnt take much to convince Roosevelt to sign an executive order naming Pelican Island as the first federal bird reservation. During his presidency, Roosevelt would create a network of 55 wildlife refuges nationwide. Paul Kroegel was hired as the first national wildlife refuge manager, becoming the official guardian of his beloved Pelican Island and its native and migratory bird populations. At first, Kroegel was paid only $1 per month by the Florida Audubon Society, because Congress had failed to budget any money for the wildlife refuge the president had created. Kroegel continued to watch over Pelican Island for the next 23 years, retiring from federal service in 1926. The U.S. National Wildlife Refuge System The national wildlife refuge system that President Roosevelt established by creating Pelican Island National Wildlife Refuge and many other wildlife areas has become the worlds largest and most diverse collection of lands dedicated to wildlife preservation. Today, the U.S. National Wildlife Refuge System includes 562Â  national wildlife refuges, thousands of waterfowl protection areas and four marine national monuments throughout the United States and in U.S. territories. Collectively, these wildlife areas total more than 150 million acres of managed and protected lands. The addition of three marine national monuments in early 2009- all three located in the Pacific Ocean- increased the size of the National Wildlife Refuge System by 50 percent. In 2016, public land advocates nationwide were shocked when armed gunmen took over the Malheur National Wildlife Refuge in Oregon. This action at least had the benefit of bringing to the publics attention the importance of these lands, not only for wildlife but also for people. Edited by Frederic Beaudry

Free Essays on Factors Of Management

Abstract Dell Computer’s Chief Operating Officer Kevin B. Rollins clearly believes in the company. He turned down the opportunity to interview for the top spot at Hewlett-Packard in 1999, even though he says he never expected to ever be CEO of Dell. He said, â€Å"I’d rather be on the Super Bowl team than be the quarterback for someone else.† So far, Dell looks like it has a winning duo. Internal and External Factors of Dell Computer Just days before Dell Inc’s April 2002 analyst meeting, President and Chief Operating Officer Kevin B. Rollins awoke with a new ambition: Double the company’s revenues to $60 billion within five years. It was a rare departure from reality for Rollins, whose numbers-driven discipline had elevated him to Michael S. Dell’s number two man. Dell was skeptical, yet Rollins quickly convinced him that it was achievable and would excite investors. Dell unveiled the plan at the analyst meeting, and it has since become the company’s primary goal. â€Å"Dell has not seen its apex,† he says. Although he was not well known outside of Dell, Rollins has played a bigger role in the company’s current success than anyone, other than the founder. After arriving as a consultant from Bain & Co. in 1993, Rollins used his keen eye to craft planning systems. During the years of blistering growth that followed, Rollins ascended to Dell’s inner circle of advisers. When PC sales started to slide in 2000, he drove the company to sharpen its execution, cut costs, and wage an all-out price war that devastated rivals. Now he’s the point man for an audacious expansion plan. â€Å"The company needs four or five people with the strength of Kevin,† says Electronic Data Systems Corp. CEO Michael Jordan, a former Dell board member. Rollins may be one of a kind – an unusual mix of analytical, cerebral, and spiritual. He trained to be a classical violinist before studying business at Brigha... Free Essays on Factors Of Management Free Essays on Factors Of Management Abstract Dell Computer’s Chief Operating Officer Kevin B. Rollins clearly believes in the company. He turned down the opportunity to interview for the top spot at Hewlett-Packard in 1999, even though he says he never expected to ever be CEO of Dell. He said, â€Å"I’d rather be on the Super Bowl team than be the quarterback for someone else.† So far, Dell looks like it has a winning duo. Internal and External Factors of Dell Computer Just days before Dell Inc’s April 2002 analyst meeting, President and Chief Operating Officer Kevin B. Rollins awoke with a new ambition: Double the company’s revenues to $60 billion within five years. It was a rare departure from reality for Rollins, whose numbers-driven discipline had elevated him to Michael S. Dell’s number two man. Dell was skeptical, yet Rollins quickly convinced him that it was achievable and would excite investors. Dell unveiled the plan at the analyst meeting, and it has since become the company’s primary goal. â€Å"Dell has not seen its apex,† he says. Although he was not well known outside of Dell, Rollins has played a bigger role in the company’s current success than anyone, other than the founder. After arriving as a consultant from Bain & Co. in 1993, Rollins used his keen eye to craft planning systems. During the years of blistering growth that followed, Rollins ascended to Dell’s inner circle of advisers. When PC sales started to slide in 2000, he drove the company to sharpen its execution, cut costs, and wage an all-out price war that devastated rivals. Now he’s the point man for an audacious expansion plan. â€Å"The company needs four or five people with the strength of Kevin,† says Electronic Data Systems Corp. CEO Michael Jordan, a former Dell board member. Rollins may be one of a kind – an unusual mix of analytical, cerebral, and spiritual. He trained to be a classical violinist before studying business at Brigha...

Vehicles modification workshop (VMW) Jasim Essay

Vehicles modification workshop (VMW) Jasim - Essay Example This modification included; increasing the sound of their exhaust pipes. The initiative targeted motorists who illegally modified their cars and motorcycles in order to increase their speed (gulfnews.com, 2012). The police fear that if these modifications are done incorrectly, there may be an increase in the rate of accidents (gulfnews.com, 2012). This means that the UAE needs to have Vehicle Modification Workshop s that would comply with the traffic rules and safety. The scope of this study will be on developing a business plan that considers the best way of starting a Vehicle Modification Workshop (VMW) and on strategies that would make sure that the VMW will comply with the traffic rules and safety. very good. In the year 2012, motorists who had modified their vehicles in Sharjah faced the risk of losing their cars. This modification included; increasing the sound of their exhaust pipes. The initiative targeted drivers who illegally modified their cars and motorcycles in order to increase their speed (gulfnews.com, 2012). The police fear that if these modifications are done incorrectly, there may be an increase in the rate of accidents (gulfnews.com, 2012). There has been a 20% increase in death rate as a result of over speeding (emirates247, 2014). Does gulf news have a number of accidents increased due to this problem? please comment This means that the UAE needs to have Vehicle Modification Workshop s that would comply with the traffic rules and safety. very good The scope of this study will be on developing a business plan that considers the best way of starting a Vehicle Modification Workshop and on strategies that would make sure that the VMW will comply with the traffic rules and safety. In this chapter, the name of the business is Vehicle Modification Workshop. The business will be located in Dubai. Form of ownership will be a single proprietorship business and name of the sponsor is Jasim Al Ali. The

Law of international commercial arbitration Essay - 1

Law of international commercial arbitration - Essay Example Thus, if an aggrieved party has a binding international award in the case of any business dispute from another nation which is a party to the NYC and is being acknowledged as a responding nation by UK, the arbitral award would be implemented in UK. (Hirchhheim et al 154). In UK, a winning party might request to have the New York Convention award implemented in the same style as a judgment through the mechanism of the Arbitration Act, 1996. This mechanism is intended to give effect for the convention obligation of the UK to acknowledge and implement New York Convention awards subject to some restricted exclusions. It is to be noted that pure declaratory awards will equally applicable to the implementation of a New York Convention award under s.101 (2) of the Arbitration Act 1996. Further, enforcement can be disputed on the same footing as recognition. If a party wants to implement and enforce an international arbitration award in UK, he has to make necessary application to the concerned court with copy of the award and the arbitration agreement in writing within the connotation of ss.100 and 5 of the Arbitration Act, 1996. However, the party need not have to substantiate the existence or validity of an agreement. Further, the reasons for the declining the recognition and implementation should be interpreted narrowly. â€Å"The New York convention’s Article V† obliges the courts of signatory nations to implement an overseas award without evaluating the merits of the arbitrator’s verdict. For instance, English Court has refused to interfere in international arbitration awards as demonstrated in the decision made in â€Å"Lesotho Highlands Development Authority v. Impreglio SpA and others â€Å"by the House of Lords. Lesotho government engaged contractors to build a dam in Lesotho. The contract specifically stated that currency for the contract purpose will be the maloti, the local currency of Lesotho